ABOUT
CAITLIN
My journey began in 2011, rooted in a love for organic farming and holistic nutrition. I studied at the Southwest Institute of Healing Arts, spending years with my hands in the earth—growing food, cultivating wellness, and deepening my connection to the land as an organic farmer. That passion eventually blossomed into becoming a certified personal trainer and opening my own wellness studio in Phoenix, AZ, in 2017.
But in 2019, I felt a longing for something deeper: a quieter, slower way of living. I craved space to breathe and reconnect with what truly matters. That calling led me to a remote mountain town in eastern Oregon, where I could let life move at a gentler pace.
Over time, I discovered that my true passion lies in crafting experiences that connect people in meaningful ways—bridging the gap between strategy and soul, data and creativity. Marketing isn’t just about visibility; it’s about how a brand makes people feel at every touchpoint—from the first website visit to the emails they receive, the package that arrives at their door, and the way they’re cared for long after a purchase.
I don’t consider myself an artist in the traditional sense, but I’ve found that my creativity lives in the way I weave together stories, systems, and strategy—turning digital interactions into thoughtful, human-centered brand experiences.